Lottery.com today announced the winner of WinTogether.org’s (“WinTogether”) first-ever charitable campaign. WinTogether, which supports charitable causes by incentivizing people to donate for the chance to win once in a lifetime experiences and prizes, is an affiliate of Lottery.com, which also powers its online platform. The inaugural campaign supported the Arbor Day Foundation’s Time for Trees® initiative, giving each donor the opportunity to support the initiative to plant one hundred million trees by 2022 while earning entries to win a Tesla® Cybertruck.
The grand prize winner, Robert H. of Cincinnati, Ohio, was randomly selected out of nearly 4,000 entrants. “It never hurts to get a little bit back, but that’s never my primary goal. I just look around for causes that make me happy and I send them some money occasionally,” said Robert. “I’m always there to support young people in whatever passions they have in learning, even in learning how to plant a tree or learning about the forest in general, so that’s what drew me to this cause.”
Robert donated $100 through the WinTogether platform in support of Time for Trees, earning him 1,000 entries toward the Cybertruck. When asked how he’ll use his new Tesla, he emphasized that it will be perfect for towing his kayaks to outdoor adventure locations this summer.
Supported by key partnerships with 5th Element Group, iHeart Media, Gannett Media, USA Today, AccuWeather, Play Octopus, poker philanthropist Jamie Gold, Sevenly, and Causes.com, the platform and initial campaign launched in November 2020.
“Thanks to Arbor Day Foundation’s incredible efforts, the backing of our great partners, and bolstered by so many generous participants, we are really proud of WinTogether’s first campaign and how many trees will be planted as a result,” said Lottery.com CEO and Co-Founder Tony DiMatteo. “We’re excited to share good news, especially amid a global pandemic, in an effort to unify people under the common goal of helping to heal the planet by planting more trees.”
“We are so pleased with the outcome of this campaign and how it helped expand the reach of Time for Trees. This is a win that will benefit the whole planet,” emphasized Brianne Bayer, Director of Marketing Strategy for Arbor Day Foundation.
The WinTogether platform contributes at least 60 percent of all donations to its charitable partners. Plans to launch additional campaigns are underway, including large cash grand prize awards to incentivize donors. Upcoming campaign details will be announced to the public at www.WinTogether.org as they become available.